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Jan 161 min read
KNOWING WHEN A BRAND NEEDS TO CHANGE IS EVERYTHING.
Brands get stale. It happens. But it happens far more often than most business owners think. They're in a constant state of being so...
Dec 10, 20233 min read
BRAND COLOURS MATTER MORE THAN YOU THINK.
In the dynamic world of marketing and branding, creating a brand that has the ability to break through a non-stop downpour of competing...
Nov 16, 20231 min read
PERCEPTION IS REALITY.
In the wacky world of business, the adage "perception is reality" holds significant weight, particularly when it comes to your brand....
Oct 21, 20231 min read
IT'S OK TO BE LOCO FOR LOGOS.
It's no secret that logos have become the single most powerful asset for a brand. It encapsulates the essence of your brand, especially...
Sep 10, 20232 min read
GOOD DESIGN SHOULDN'T STINK.
"Good design is like a refrigerator - when it works no one notices, but when it doesn't it sure stinks." -Irene Au In the realm of...
Jul 14, 20232 min read
WHAT DOES A GREAT BRAND LOOK LIKE?
In the ever-evolving realm of business, effective branding is the linchpin that distinguishes your company from the competition. For...
Jun 12, 20232 min read
CREATIVITY IS THE LIFEBLOOD OF BRANDS THAT MATTER.
Creativity is the most powerful force in business. Creativity is not merely a superficial embellishment - it is the lifeblood that...
THINKING
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